vishu mahajan – Page 2 – Vishu Mahajan

DIAMONDS: FACETS OF A CULTURAL ICON

March 30, 2010March 30, 2010admin

Book Design
Objectives: Using the quality of diamonds, such as precision and luxury, create a design system for the book, Diamonds: Facets of a Cultural Icon. Promoting the book over the holiday season with a limited-edition package and mail-out.

DESIGN THINKERS 2008

March 29, 2010March 29, 2010admin

Information Brochure
Objective: To demonstrate the creative process and the connection of ideas through the typographic design in the DesignThinkers 2008 conference brochure.

EVERGROWTH CONSULTING LTD.

March 22, 2010March 22, 2010admin

Financial Consulting Company
Objective: To convey growth, stability and financial success in a simple graphic logo for Evergrowth Consulting Ltd. The font needed to project a feeling of approachability and friendliness to clients.

BARBIE DREAM TOWNHOUSE PLAYSETS

March 9, 2010March 9, 2010admin

Guerrilla Advertising
Objective: To generate surprise and excitement with ambient ads for the new line of Barbie Dream Townhouse playlets.
Target Audience: Young girls aged 5-10 and their parents.
Tagline: Dream Big.

NIKE FREE RUNNING SHOE

March 9, 2010March 9, 2010admin

Magazine Ad Series
Creative: Vishu Mahajan & Jodi Skulmoski; Photo: Tegan Owens
Objective: Channelling the spirit of running into an engaging and unique ad for the Nike Free running shoe.
(Utilizes sidebars with diecuts of a runner’s silhouette.)
Target Audience: Dedicated runners aged 25-35.
Tagline: I am strong. I am flexible. I am FREE.