Various print collateral
‘We are UCalgary’ video
‘The Birch’ creative space
‘The Age of Audacity’ 50th anniversary publication
Stampede Parade float
Brand platform
university of calgary
Project
Role
Creative Director
Description
The University of Calgary is a major public research university, part of the prestigious U15 group, a coalition of Canada’s top research universities.
Audiences: 38,000 students, 6,300 staff and faculty, 221,000 alumni, donors, prospective students, government, industry, and community
Recognition & Awards:
RGD Award of Excellence for ‘We are UCalgary video’
CASE award for Community Report
CASE award for National Awareness Campaign
Calgary Stampede Parade award for Most Creative Float
Canadian Printing Award for ‘The Age of Audacity’ 50th Anniversary Publication
- Led the award-winning Creative Studio in Marketing
- Managed a diverse team of creatives including brand designers, UI designers, copywriters, project managers, photographers, illustrators, and external vendors
- Developed and managed the brand platform across all departments and units at the university
- Leveraged market insights to deliver high-impact campaigns across multiple channels
- Designed a unique meeting space, ‘The Birch’, for creative brainstorming and discussion
Jean-Paul Bérubé
Senior Designer
CAWST
“I had the fortune of being on Vishu’s creative team at the University of Calgary. Her guidance and visionary leadership magnified the ability and creative spirit of the entire team. Vishu’s technical and creative skills shine with strategic intelligence and imagination. She is a legitimate creative force with the esteemed ability to cultivate respect and inspire marketers, communicators, and designers to achieve excellence.”
